✅ Top 14 Tips for Selling Your Home Successfully in a Neutral Market
1. Maximize Exposure via MLS
- Why it matters: Listings on the MLS sell for 17.5% more than private listings.
- Tip: Avoid pocket listings unless privacy is a priority. Use MLS for max visibility (e.g. Zillow, Redfin).
2. Work with a Trusted Real Estate Agent
- Key stat: 52% of sellers value an agent’s reach.
- Tip: Interview multiple agents, ask about their marketing strategy, and ensure they commit to wide exposure.
3. List at the Right Time
- Best season nationally: Late May (1.6% price boost, ~$5,600 more).
- Local tip: Ask your agent for the optimal listing month in your market.
4. Highlight Desirable Features
- Examples: Outdoor TV (+$10.7K), pizza oven, bluestone patio.
- Tip: Call out these features clearly in your listing description.
5. Enhance Curb Appeal
- Focus: Clean, tidy, inviting exterior.
- Suggestions: Power wash surfaces, trim landscaping, add flowers, repaint door.
6. Boost Online ‘Screen Appeal’
- Must-haves: High-res photos, 3D tours, and interactive floor plans can net a 2% price premium.
- Tip: Partner with an agent who prioritizes quality visuals.
7. Depersonalize the Home
- Why: Buyers need to imagine their life in your space.
- Tip: Remove personal photos, bold décor, and specific religious or political items.
8. Use Neutral Paint Colors
- Goal: Help buyers envision their own style.
- Best colors: Whites, grays, light taupes.
9. DIY Upgrades That Get Attention
- Examples: Window boxes (+48% saves), painted brick, open shelving.
- Tip: Even small cosmetic changes can increase views and saves online.
10. Price it Right from the Start
- Start with: Zestimate + agent-provided comps.
- Tip: Confirm your listing facts are up-to-date on Zillow.
11. Know Your Market
- Check monthly trends: Buyer/seller balance, days on market, local demand.
- Tip: Follow Zillow’s local market updates or ask your agent for a CMA (Comparative Market Analysis).
12. Pre-Inspect and Repair Issues
- Benefit: Avoid surprises during buyer inspection.
- Options: Fix, sell “as-is,” or offer credits based on the findings.
13. Be Flexible With Showings
- Why: The more access, the more potential offers.
- Tip: Keep the home clean and ready; consider short-term storage if needed.
14. Adjust Price If Interest Slows
- Don’t wait too long: Stale listings lose attention.
- Tip: Watch traffic, and if you’re not getting showings or offers within 2–3 weeks, re-evaluate pricing or presentation.
🎯 Bottom Line
In today’s neutral housing market, sellers need a smart mix of pricing strategy, presentation, and marketing reach to succeed. Partnering with a savvy local agent and preparing your home for both online and in-person appeal can give you a clear edge — and help you sell faster, and for more.
Announcing ‘Sell My House Fast’ Day
At OfferMarket, every day feels like “Sell My House Fast” day. Whenever you find yourself searching for ways to sell your home quickly, OfferMarket should be your first stop. Our cutting-edge technology and streamlined process are redefining what it means to sell a house fast.
Selling your home fast and fairly — that’s the real goal
It’s not just about speed; it’s about selling your home swiftly and at a fair market price. At OfferMarket, we create a competitive environment where buyers vie to offer you the best price—without the hassle of real estate agents, middlemen, or cash-only buyers. Instead, you deal directly with genuine buyers interested in your property, ensuring it lands in good hands.
Does your home look like this?
If your property resembles the one featured in this video and you’re thinking, “I need to sell my house fast,” then it’s time to stop scrolling and create a free listing on OfferMarket. Each listing comes with a smart assistant called Co-Pilot that guides you through selling quickly while avoiding common pitfalls and reducing stress. Regardless of your home’s curb appeal, list it to test the market and gauge real investor interest. Selling isn’t a guarantee, but testing the waters is risk-free and costs nothing.
Meet Co-Pilot
Co-Pilot is an AI-powered assistant included with every free OfferMarket listing. Think of it as a digital guide helping you through every step of selling your home—like having a knowledgeable partner for a For Sale By Owner (FSBO) sale, but much smarter.
Marketing your property with Co-Pilot
Co-Pilot helps you maximize your home’s exposure by assisting with:
- Sending a targeted email to OfferMarket’s buyer list. Before sending, you can preview the email to ensure your listing shines. Quality photos, detailed descriptions, and strategic pricing are key to attracting buyers. Pricing below market value often sparks bidding wars that can drive up your final sale price—if the bids don’t meet your expectations, you’re free to keep your home. Conversely, setting a high price can deter interest. This pricing tactic acts like a “trojan horse” to draw buyers in.
- Leveraging OfferMarket’s social media channels like Twitter and Instagram to boost your listing’s online presence and Google ranking.
- Helping you share your listing with your own social networks—Facebook, LinkedIn, Twitter—to widen your reach even more. If you don’t have social accounts, Co-Pilot recommends setting them up to help spread the word.
- Suggesting a QR code-enabled lawn sign linked to your listing to generate local interest.
- Offering paid “Boost” options on OfferMarket to highlight your listing and show buyers you’re motivated to sell.
Handling property tours with Co-Pilot
Buyers will want to tour your home in person. Co-Pilot helps organize these visits by:
- Verifying each visitor’s ID to ensure safety and accountability.
- Requiring proof of funds to confirm buyers can afford your home, saving you from wasting time.
- Scheduling tours at mutually convenient times, with confirmation via the platform.
- Gathering feedback from both you and buyers after each tour, keeping communication clear and helping speed up negotiations.
After several tours, offers should start coming in—maybe even cash offers! Co-Pilot then guides you through closing the deal.
Evaluating offers and closing with Co-Pilot
All offers appear in one easy-to-navigate place on your listing page. Co-Pilot provides actionable insights so you can confidently choose the best offer. Remember, you’re under no obligation to accept any offer that doesn’t meet your needs—listing is risk-free, and you’re just testing the market.
Once you select an offer, Co-Pilot arranges for a title company to manage the closing and collects all necessary buyer documents, making the process smoother and more automated than traditional sales. Thanks to this technology, closing costs are often lower than usual.
Who uses Co-Pilot?
Co-Pilot is free and accessible to anyone needing to sell a home—agents, wholesalers, FSBO sellers, and homeowners alike. Many have successfully closed deals quickly and fairly using this tool.
Is Co-Pilot mandatory?
Not at all, but it does simplify the selling process compared to going it alone or hiring agents. Co-Pilot is like a self-checkout system for real estate—you handle some steps yourself, but keep more money in your pocket.
Try Auto-Pilot for full-service selling
For those wanting a hands-off experience, OfferMarket offers Auto-Pilot, which automates everything from marketing to closing—for a competitive 1% fee at closing. Auto-Pilot advises you on fair offers and ensures you never sell for less than you want.
How to get started
List your home for free on OfferMarket, try Co-Pilot or Auto-Pilot, and discover what real buyers—not just cash buyers or investors—are willing to pay for your property.
We buy houses in any condition
Our vast network of qualified buyers specializes in purchasing homes “as-is.” Curious how to sell a home in poor condition? Start with a free listing and let Co-Pilot help you test the market—risk-free and no obligation.